Landing in Asia Pacific
STAR WARS™: THE OLD REPUBLIC™ LANDS IN AUSTRALIA,
NEW ZEALAND, HONG KONG AND SINGAPORE ON MARCH 1
SYDNEY, Australia – February 15, 2012 – After a successful release in North America and Europe, BioWare™, a Label of Electronic Arts (NASDAQ: EA) announced today that the fastest growing subscription MMO ever, Star Wars™: The Old Republic™, will be officially launching in Australia, New Zealand, Hong Kong and Singapore on March 1, 2012. Fans in those regions will be able to play the critically-acclaimed massively multiplayer online game on regional servers, enjoying the story-driven experience that has captivated gamers worldwide. Players in these countries who currently have or have had an active Star Wars: The Old Republic account prior to February 28, 2012 will have the opportunity to request a free character transfer for a limited time to an Asia Pacific server after the launch on March 1, 2012. All players who qualify for a character transfer will be notified in early March with more details.
“Our biggest priority for The Old Republic has always been to deliver a high quality product and high quality service and we are pleased with our results in North America and Europe,” said Dr. Greg Zeschuk, General Manager of the BioWare Label’s MMO Business Unit and Co-Founder of BioWare. “We appreciate that our fans in these countries have been patient and we are excited to deliver this same great customer experience to players this March.”
BioWare and EA will also be offering players in the region an in-game color crystal to change their weapon effect as a pre-order incentive* for reserving a copy of the Standard Edition from participating local retailers. There are no participating retailers for pre-orders in Hong Kong and Singapore. Finally, players in Australia, New Zealand, Hong Kong and Singapore will also be eligible for the Founder’s medal**, a distinction given to the early members of The Old Republic community.
Star Wars: The Old Republic is a story-driven, massively multiplayer online (MMO) game from BioWare and LucasArts, breaking new ground in online gaming by delivering high quality, fully-voiced storylines with personal choice and consequences. Set thousands of years before the classic Star Wars movies, players are immersed as they team up with friends online to fight in heroic battles reminiscent of the films, exploring a galaxy of vibrant planets, experiencing visceral Star Wars combat, all set to a sweeping musical score. Players are asked to join forces with either the Galactic Republic or Sith Empire and choose one of eight iconic Star Wars characters, including the Jedi Knight, Jedi Consular, Smuggler, Trooper, Sith Warrior, Sith Inquisitor, Bounty Hunter and Imperial Agent.
Players in Australia, New Zealand, Hong Kong and Singapore will be able to choose from the Standard Edition ($79.99 AUD, $89.99 NZD, HK$389.00, S$64.00) and the Digital Deluxe Edition ($89.99 AUD, $99.99 NZD, HK$465.00, S$76.00) of Star Wars: The Old Republic at participating retailers. The Digital Deluxe Edition is exclusive to Origin.com. Included with the purchase of every copy of Star Wars: The Old Republic is 30 days of access to the game, after which players can continue to play by subscribing*** to the ongoing service. Subscribers will also receive ongoing content such as the recently released Game Update 1.1, Rise of the Rakghouls. For more information on Star Wars: The Old Republic, please visit www.StarWarsTheOldRepublic.com, follow the game on Twitter® at http://twitter.com/swtor or “Like” Star Wars: The Old Republic on Facebook® at http://facebook.com/starwarstheoldrepublic.
**GOOD ONLY FOR PURCHASES OF STAR WARS™: THE OLD REPUBLIC™ WITH REDEMPTION OF A PURCHASED GAME TIME CODE OR BILLING OF AN ACTIVE GAME RECURRING SUBSCRIPTION WITH AN APPROVED PAYMENT METHOD. VALID WHEREVER GAME IS SOLD. VOID WHERE PROHIBITED, TAXED OR RESTRICTED BY LAW. CUSTOMERS WILL ACCESS THE ITEM IN-GAME. VIRTUAL ITEM ONLY. ITEM WILL BE APPLIED TO ALL CHARACTERS UNDER USER'S ACCOUNT. PLEASE ALLOW 7 DAYS FOR NOTIFICATION OF DELIVERABLES.
AUSTRALIA and NEW ZEALAND – OFFER EXPIRES APRIL 30, 2012 AT 12:01AM EDT; 2:00AM NZDT
HONG KONG and SINGAPORE – OFFER EXPIRES APRIL 29, 2012 AT 9:01PM HKT, 9:01PM SGT
*** Subscription pricing in Australia,New Zealand, HONG KONG AND SINGAPORE will be $14.99 USD per month, $41.97 USD for three months ($13.99 USD per month) or $77.94 for six months ($12.99 USD per month).
Founded in 1982 by filmmaker George Lucas, LucasArts is a leading publisher and developer of interactive entertainment. With development facilities in San Francisco and Singapore, LucasArts leverages the global skills, technology and resources of the Lucasfilm family of companies -- including visual effects leader Industrial Light & Magic, Lucasfilm Animation and Skywalker Sound -- in addition to strategic partnerships with best-in-class external partners, to further the boundaries of game development. LucasArts is dedicated to delivering deeply immersive, visually spectacular and engaging experiences that inspire and amaze generations.
The BioWare Label is a division of EA which crafts high quality multiplatform role-playing, MMO, social, play-for-free and strategy games, focused on emotionally engaging, rich stories with unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world's most critically acclaimed titles and franchises, including Baldur's Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™, Mass Effect™ and Dragon Age™. BioWare currently operates in eight locations across the world, including Edmonton (Alberta, Canada), Montreal (Quebec, Canada), Austin (Texas), Fairfax (Virginia), San Francisco (California), Los Angeles (California), Sacramento (California) and Galway (Ireland).
In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. In 2011 EA created the BioWare Label, alongside EA Games, EA SPORTS™ and EA Play. For more information on BioWare, visit www.bioware.com, or follow us on Twitter at www.twitter.com/bioware. To join the millions of fans already registered with the BioWare community, go to http://social.bioware.com.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.
LucasArts, the LucasArts logo, STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © 2012 Lucasfilm Entertainment Company Ltd. or Lucasfilm Ltd. All rights reserved. BioWare and the BioWare logo are trademarks of EA International (Studio and Publishing) Ltd. EA and the EA logo are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners.