Well those business reasons are making a few people stop playing and think I may unsub to, sick of logging on to a dead server and queuing for about 2 hours to play a single warzone or flashpoint.
I couldn't care how much cartel coins it cost so long as I could transfer just 2 characters 1 from rebel and 1 from imperial and keep my items and collections and housing decorations.
Completely gutted that they are not going to let people transfer from eu to us and don't see the point in carrying on my sub just to play the main story quests and other heroics quests when I can do that with no sub.