There is no target audience.
Because there is no funding.
Bioware are producing what they can with what little they have, that's pretty much the sad state its in.
Releasing an add-on like galactic command and hyping it like its actual content pffff.
The fact that this expansion is basically 9 chapters of single player story and uprisings (doubt it will be anything special) and that's it.
Nothing else nothing more.
For companies the size of Bioware and EA this expansion is pitiful.
Again there is no target audience.