Games are too lazy to come up with their own crap. Plain and simple. They care more about profit than long term stay. Go look at older games that are still alive and kicking. It's the mechanics. I mean hell The Realm an mmo that came out in 96' is still charging money to play. I'm still waiting for a polished graphic uo usque game, sandbox, fear of dying, no carebear mechanics. You could have over 200 players on a screen pvping without lag. WoW, Rift, Warhammer, LoTR, SWToR, etc. type of games either bore you fast, or appeal to addicts who invest too much time to quit.