I think it's very unfortunate that BW decided not to take this route to begin with. Missed a massive opportunity.
I know, right? I work in a clothing store that is fairly obviously targeted at women (our biggest department is women's clothing and there are separate departments for accessories, whereas men's and children's stuff is lumped together), but it still sells clothing for men because it's profitable.
It wouldn't make much sense to open a clothing store, only stock clothing for women and then wonder why men aren't shopping there. So why make a game for everyone and only target one group?