I love in what direction this thread went.
Honestly, isn't the whole game a marketing scheme? I mean, BW/EA is a business or two businesses. They want our money. As much of it as possible. I believe everything in this game that they do, they do mainly because they want to get profit out of it. Especially with F2P. F2P probably brings much more money than the subs do.
So, yeah, free Tionese gear is a sca... I mean clever marketing idea.