reread Soluss' response to my query, he has a valid point, even though I think he is over-exaggerating it. The main point is that once EA/Bioware sees the money potential of Cartel Packs they may constantly release easy to make fluff items to preserve the demand while ever so slightly delaying other issues such as content releases, bug fixes and class / ability balancing. It is a fair point in that regard.
However I also like to point out that Fluff items are almost a necessity in themepark style games like SWTOR to give people things to aim for other than content completions so devs can take more time to introduce new content. Just think about it, WOW hasn't released any new content for 8 to 9 months before releasing Mists of Pandaria, and even though subscrptions dropped the game had series of extra stuff to do like gunning for more achievements, guild leveling system collecting the tons and tons of fluff items in the game and also gunning for total completion of seasonal events.
Your comment on WoW was something I wanted to bring up and forgot. Its not even just WoW, games like EQ2 and Rift and other games actually have fluff content that you can play the game for. People farm instances and do like epic quest chains (even solo ones) people redo raids... some things are collectable ground spawn shineys and achievements etc... all things these games do that this one doesnt. There is very very little fluff in this game to work towards. There are little to no achievements in this game to work towards. There are no guild levels or anything like that. This is all side attraction content that every player, from the most casual solo player to the most hardcore raider, keep comming back to play for.
That type of content is all cash shop content now, and its wrong. That type of content was begged for since early beta and it was always brushed off and ignored. Its terrible how fast they can put it in the cash shop when they can charge extra for it, but they had zero time to develop it to keep people subscribing and playing. Its not a lack or raids or dungeons that this game had a problem with (im a raider mind you) its a lack of all the other things that games like WoW, Rift, and EQ2 had to offer that this one doesnt and probably never will.