A subscription is at it's lowest approx $12 a month I believe. So a PvP pass for HALF of the games content at less than half of a subscription cost is more than fair.
Sorry F2P guy... truth.
Monthly CC cost for PvP Passes = 960
Say I bought the $9.99 pack for 1050 CC.
So it costs me $9.13 for monthly PvP pass. That is not less than half the sub cost.
I would also want to spend 1700 CC on two unlocks for action bars and artifact equipment as an extra cost.