The Force just isn't really strong with this game right now, and the Force in it will continue to diminish if EAWare keeps making poor management and business decisions with this game.
This is exactly what happened with Warhammer Online.
There were at least THREE occasions where WAR could have been turned around, and all were ignored or taken in a disasterous direction (under Mythic EA, Bioware-Mythic EA and then Bioware EA) to a back drop of swingeing development cuts from late Beta onwards.
F2P is SWTORs last chance, they have
to do something other than stick it in maintance-mode and try to milk it.