The point of my OP was that you (or anyone else for that matter) are not forced to support BW's business model. If you feel strongly about it, and believe that the expansion (or 'content update') isn't worth $10, then you are free to continue playing the game as is (vanilla content). Or, if that doesn't sound appealing to you, you're free to play another game and cut all ties to BW altogether. The choice, again, is yours.
Everyone keeps talking about some great principle, but it just sounds like group of whiny consumers who feel that they're entitled to the goods/services produced by BW and disregard the fact that BW must turn profits to persist. People on this forum make it sound like BW is forcing them to play the expansion against their wills, and is charging to do so. This simply isn't the case.
Prove it. Where is it written that you have this privilege? What great authority has bestowed such a privilege upon you? When and where did the BW shareholders/execs sign a contract stating any of this? What the hell does 'fair treatment' and 'fair pricing" even mean? What the Fu*k are you even talking about!?