this post is for bioware hope they read it xD
here are the thing that i like about both games;
WoW
vanilla pvp system (ranks): im not comparing this one with swtor because no one can get even close to this one, it was the best pvp system ever. people say "oh it was about who farms more, not fair". if u dont have time, go back to school, mmorpg genre requires time from players...leveling also takes painfully long time but they dont remove that from the game do they?
challenging content: temple of ahn qiraj, C'thun. nuff said.
reasonable ilvls (even though there was no ilvl system back in the day): even when i was farming aq40, i was still going to bwl and mc every single week. because those items were also useful in progress. (considering 40 men raids, took a little while to gear up) and who is still going for bwd or bastion of twilight? no one, previous patches in the same content become garbage once they release a new patch.
no compromise: when blizzard started to listen people who QQ over and over on their forums, thats when WoW era was over. if people dont have the skills to do what is necessary in the current content or in pvp, that doesnt mean you have to try and make the game easier. swtor is currently awesome. the game is difficult enough which makes it fun for me.
SWTOR
story based content and leveling: this is what makes me enjoy this game the most. as an old school rpg player, the first thing i need to know in a video game is its story. if they could improve the number of choices you have in dialogs, it would be awesome but the game is already satisfying as it is.
crew skills: i find this feature ingenius to be frank. considering high lvl gameplay, the companions become somewhat useless in combat (unless you customize their gears personally). and since you can have one active companion at a time with you, this feature becomes actually extremely useful. and realistic in my opinion. after all they are your crew, if you ask them to do something useful for you - say gathering some metal etc - they have to do it.
challenging content: i ll give an example about this one; colicoid war game, the 2nd event, absolutely beautiful and brilliant.
space battles: since i have insufficent pc specifications (graphics and ram) i dont enjoy high lvl missions but considering it as a general gameplay, i think this feature is one of the things that makes this game so epic.
a little criticism: im sorry but except huttball, other warzones are lame. as an all-round player, i think pvp scenarios should never overshadow the actual purpose; player vs player.