couple ideas I think would bring back old players, and attract new players. Firstly, don't make F2P so restrictive. Ease up a little on it. Another thing, add content for new people, new flashpoints, new side quests that tie into the storyline, things like that. You're a lot more likely to bring back customers and gain new ones if you add new content for everyone to enjoy, not just end game stuff and a new level cap.