Because a MMO that as of Nov. 2011 2.1 million sub is a failure. Please people...stop bashing Rift. Especially if you never played it. Still waiting and I'm happy to wait for the email. I did not pre-order it until 11/02. So looks like I will have to wait a few more days...but, I really don't care. Most of you ADD kids will be playing something else in a Month anyway. So the server population will be going down.