I can't believe they're still spinning this; they don't think it has anything to do with the shoddy product, lack of updates, lack of communication, lack of response time to bugs and just plain broken aspects of the game?
They were all ego-stroking each other before launch (tattoo's anyone?) about how they were going to change the MMO model (by cloning one already in place ) now the few that are left are ego-stroking each other about how this f2p model is going to save everything.
I guess we the players who are still around also haven't learned anything from all of this.