That is so full of stereotypes I don't even know where to begin.
Asking for generic girl help gets generic girl answers.
Also stereotypes exist for a reason, it is a laymans form of psychological profiling and quite accurate on a lot of people.
Edit: If you want a more specific answer try this: Take things that they do enjoy outside of the game, from other games and tv etc and find the parts of the game that match up as best you can. My girlfriend plays sims a lot, so character creation, levelling up and companions helped a lot. Maybe saying playing dress up over simplified what I was talking about, but coming from sims then seeing all the gear you can wear was something she enjoyed, and sims is about the most popular game with female gamers ever.