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TonyACT's Avatar

11.14.2012 , 11:08 PM | #8
Some years back the average time people subbed to games was around 8 months - so that lifetime subs at $200 were considered a good investment for the companies (an increased profit of $80 on the average). With LOTRO it seems to me that the game was just not good enough to attract new players - and yes, I have 2 lifetime accounts there and don't regret them.

They can be a great source of capital to fund an xpac or new features to attract and hold new players. Once again I suspect in the case of LOTRO that Turbine failed to reinvest a high enough proportion of the money from the 'lifers'.