This is actually my biggest problem with the game, the fact that they do it is just flat out insulting, it bugs me more then anything broken in the game, it just rubs me the wrong way, it's just childish.
The only problem with your bad analogy is that server's need to be restarted....lol...... I'm actually impressed that they only do it once a week, I would of expected it at least 3 times a week at least for a reboot.