Closed beta player & CE owner here. I still haven't opened my Malgus statue lol. I still play every once in a while solely because this is the only Star Wars MMO out there. I loved the story initially, but now that there are no individual class stories it has made it dramatically less interesting for me.
There are a few things I feel that Bioware could have done better such as GSF, Guild Ships, and Player housing but I suppose the theme-park style of this game was too limiting for them. I still log on to a few times a month just to check out what's new though.