They need to get some open world, keep/city defense, RvR, something. If you haven't played DAOC, you missed out on the greatest PvP in gaming history and games just never learned from it, hopefully Elder Scrolls Online doesn't tank.
This game has great PVE, but the PvP gets old and there really isn't much to play for except being good in a 15 minute WZ, woopeedoo. This game needs to branch out, open up their endgame PvP and increase the large scale of it. Epic battles are so much more fun also. There is a lot of potential, but if they think Galactic Starfighter is the way of the futre then we might be in trouble.