EA shareholders meeting: over/under 300k subs?

Whatever numbers are "declared official" you can probably half that to get a true reflection.

Rushing out the report before the 6-month subers run out, so they can be included in the results. And of course every trial account will be a +1 for the numbers.

EA will pad the results any way they can to make it look as good as possible.

Anything more than 400-500k is a blatant lie. I'm just wondering if EA are ballsy enough to try and pull off the lie they still have over 1 mill.

how long till these go up.

First time posting in a long time

5:00 pm est

aest? Or in usa?


Derp sorry

1,3 million is the official number EA is giving as the current subscriber base

One thing you should note that should not be encouraging, is the number is reflected by April numbers and it now July, this 1.3 million is not a current number. The fact that they didn't give a current number suggests a dive in Subscription numbers of Olympic proportions

The fact that the CEO has down played this games importance to EA success also suggest the game is not performing as well

http://files.shareholder.com/downloa...Y12_Script.pdf

Through the end of the quarter, approximately 2.4 million units have sold through. In our last
call we indicated that we had 1.7 million active subscribers, and as of the end of April we now
have 1.3 million, with a substantial portion of the decrease due to casual and trial players
cycling out of the subscriber base, driving up the overall percentage of paying subscribers.
We have already launched a number of initiatives designed to grow subscriptions. The initial
responses have been positive and we are encouraged by the gaming community’s reaction.
In summary, we delivered an extraordinary launch of a solidly profitable long-term franchise,
which contributed to both our gross and operating margin improvements in fiscal 12. We expect
this title will further expand our margins in fiscal 13 as we get the full year benefit of subscription
revenue.
Let us give you two additional points of perspective as it relates to our current subscriber base
and its impact on our fiscal 13 guidance. First, the current number of active subscribers, 1.3
million, is very consistent with the original assumptions we made when we acquired BioWare in
2008. Second, while this franchise is very profitable, it only represents a mid-single digit
percent of our total profitability in fiscal 13.

And why was that exactly? Do you remember? It was because most servers couldn't get enough people together for a freaking Ops.