If SWTOR lost 70% of its subs.....

I didn't say or imply that it was a good thing. As an analogy, let's say I spend $10 on peanut butter and bread and plan to make money selling peanut butter sandwiches. And let's say that I can make 10 sandwiches from that original expendature. In order to break even, I need to sell those 10 sandwiches for $1 each, but I want a small profit so I add $0.10 to each for an expected gross income of $11. $1 profit, YAY!!.

Now let's say that only three people show up to buy my sandwiches. Do I close up and go home, refusing to accept the $3.30 from the three people who showed up? That would be stupid, would accept the $3.30 and do what I can to ensure that those three people continue to buy more of my sandwiches, and the changes I make could very well bring me more customers.

Now let's say that those three people ask me to add jelly to my sandwiches. As long as those three people are willing to continue buying my sandwiches and it costs me less than $1.10 to make each one, I'll continue to make a profit above the CURRENT expense. I would hope to someday see my original $10, but it's already gone and future decisions should not take it into consideration AS LONG AS the amount of money I CURRENTLY bring in is not less than the amount of money I am CURRENTLY spending. My profit margin might be lower when I add jelly, but my net income could easily increase with more customers who like jelly AND my product would improve.

No one is saying that losing subscriptions is what BioWare was hoping for, but it would be asinine to scrap the whole thing and go home crying. Some people, not necessarly the individual whom I have quoted, are implying or openly stating that SWTOR is dead and BioWare should pack it in because only EIGHT HUNDRED THOUSAND subscription remain active four months after release. When the time comes to consolidate servers some will scream "FAIL!! SEE I TOLD YOU!!" But the game will go on and those of us who stay with it will get jelly to go with our peanut butter sandwiches

And you would have a skeleton crew running the game (since it generates near no profit) with updates that would take a year to roll out and very little if any new content.

and basically none of the new content would have voiceover.

and basically none of the new content would have voiceover.

All the more reason to never play that game. Ever.

Why? Because people play it?

people care about sub numbers WAY too much

people care about sub numbers WAY too much