Should have given 30 days to everyone subbed since release

Someone else who just doesn't get it.

Look, if BW had said they would be giving free game time to randomly selected players in some kind of lottery, I'd understand. I'd even think it was a cool idea. The real issue has nothing to do with money though. It's about whether customers feel valued by the company they buy from.

To give you an analogy, I have 2 convenience stores near where I live. I go to the one that's a bit further away and is a bit more expensive because the sales staff are nicer; more polite.

BW need to understand that its not a good idea to alienate some of your customers by implying that their custom is less valued. Totting out lazy cliches about schools sports days doesn't make you sound clever at all. It just shows that you don't understand customer relations and marketing.

The reality is that there are several new MMOs on the horizon and all of us SWTOR players will make a decision (consciously or not) about whether to continue to play SWTOR or move over to one of these new games. When that time comes, many people will not simply make a decision based on the merits of the game, but also on how they were treated as customers.

I would point out that this is a marketing ploy, not a 'reward'. Don't get hung up on the wording, it's pure marketing.

Current subscribers, even those with lvl 50's are not it's targets. They're just lucky.

It's targets are ex-subscribers with lvl 50's.

aka: The players of other MMO's who came along, tried the game for a bit and then went 'home' again.

Players who Bioware might be able to lure back now. Especially, how shall i put this, people who may not be too impressed by panda's.

Being pissed off you don't qualify for this is like being pissed off your favourite cereal sometime gives away free kids toys you have no use for.

This being rolled out tells me two things:

The portion of players with 50's is low enough that this won't cost bioware too much if it goes wrong.

Of the portion of players with 50's, the number who have lapsed subs is high enough that the fraction of players who will come back for a few extra months will cover the cost of it.

@bold part...

Soooooo do you play the game based on how valued you are....

I usually play the game cos i like to regardless of what silly PR says.

@bold part...

Soooooo do you play the game based on how valued you are....

I usually play the game cos i like to regardless of what silly PR says.