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SWTOR made $139m dollars in 2013

STAR WARS: The Old Republic > English > General Discussion
SWTOR made $139m dollars in 2013

AlaricSevGirl's Avatar


AlaricSevGirl
01.20.2014 , 08:40 AM | #21
The game cost approx 150mil to make. Through box sales, they were close to that. So they recouped their start up investment. The problem is to keep the stock holders happy they need to make a large profit, not a small profit, EA CEO needs to get his cut. They saw sales sliding and subbers leaving, decrease in profit so they had to do something about it and they know people would rather play a free game then be stuck subscribing so they went for it. And micro transactions galore. I didn't see anything in this new pack that would have made it worth buying but I saw people everywhere opening them up and so it continues. Will more story come out, I hope. Will an expansion that we really want to see come out, I doubt it.
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ninjonxb's Avatar


ninjonxb
01.20.2014 , 08:49 AM | #22
With these numbers it really isn't much of a surprise with how much effort they are putting into the CM.

We know they are hiring for quite a few positions. But considering if they are still sitting around half a million subs. That is only 90m a year compared to this from the CM (I know they have said there is some crossover but we are partially to blame for that)

OddballEasyEight's Avatar


OddballEasyEight
01.20.2014 , 08:55 AM | #23
Quote: Originally Posted by hadoken View Post
Well, if you say so. I haven't seen any figures on that myself though I haven't been paying that much attention. Seems odd to me if they made a profit that first year they'd of let go as many people they did and switch to FTP so fast. Either way, the guy I was replying to was saying that it's been "years" without profit, which is just wrong regardless.
Yeah, they made back their investment, but due to the rapid decline in subscribers (which they really should have expected since that happens to basically every new MMO) they went into panic mode and had a complete redirection of the game coupled with layoffs and a switch to Freemium mode (it really isn't a true F2P).
Personally, I think this new direction is much better.
Some things people tend to forget is that the original "vision" was very restrictive on players.
Every class had its own distinct "look" that was in no way supposed to be deviated from.
Every player had to adhere to a strict "cooler gear as you level up" which meant that on the starter planets everyone looked the same, from lvl 10-40 everyone looked moronic and only at end game did you have a chance to look cool.
(i mean bounty hunters didn't even get a decent helmet until lvl 34!)
No way to send items cross faction.
GTN separated into factions (with the GTN on Nar Shaddaa being a cross faction one).

The list goes on, but it was a much much more restricted gaming experience back then.

The way it is now is much better.

The greatest loss is of course class stories, but I don't think that was a viable strategy in the long run anyway.
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Alec_Fortescue's Avatar


Alec_Fortescue
01.20.2014 , 09:16 AM | #24
Rename the thread into Cartel Market made $139m in 2013. It's going to be more accurate.

Angedechu's Avatar


Angedechu
01.20.2014 , 09:33 AM | #25
And note that WOW made more money in micro-transactions...with subs.

HoloTweed's Avatar


HoloTweed
01.20.2014 , 09:34 AM | #26
Quote: Originally Posted by dorpen View Post
I'm talking about from the point of view from the investors and EA. This game has been in the works for quite a few years and took some time to generate a profit. My point is now that EA has found it's profitable side they'll make sure it's focused more on that with content updates taking a backseat.
Actually the game was insanely profitable right out of the gate. It was after a few months that they took the subscriber hit but I'm pretty sure they have been profitable the entire time (and the huge bankload of cash they made at launch certainly helped carry them through leaner times.)

Angedechu's Avatar


Angedechu
01.20.2014 , 09:43 AM | #27
Quote: Originally Posted by AlaricSevGirl View Post
The game cost approx 150mil to make. Through box sales, they were close to that. So they recouped their start up investment. The problem is to keep the stock holders happy they need to make a large profit, not a small profit, EA CEO needs to get his cut. They saw sales sliding and subbers leaving, decrease in profit so they had to do something about it and they know people would rather play a free game then be stuck subscribing so they went for it. And micro transactions galore. I didn't see anything in this new pack that would have made it worth buying but I saw people everywhere opening them up and so it continues. Will more story come out, I hope. Will an expansion that we really want to see come out, I doubt it.
While making such revenues is interesting, from a investment perspective it's not very good compared to, say, ''Simpsons Tapped Out'', which cost not much to maintain and have made 100 millions over 2 years, for a budget that must be well below 10 millions (and much likely 5 millions)

No, I'm not saying that ''Simpsons Tapped Out'' is a good game. It's not. It's however a way more attractive milch cow for EA.

SammyGStatus's Avatar


SammyGStatus
01.20.2014 , 10:35 AM | #28
Quote: Originally Posted by dorpen View Post
I'm talking about from the point of view from the investors and EA. This game has been in the works for quite a few years and took some time to generate a profit. My point is now that EA has found it's profitable side they'll make sure it's focused more on that with content updates taking a backseat.
If you take a business class and do a break-even analysis, very rarely are you going to recoup your investment in the first year (I think they did though, if not they were close.... even if 500,000 @ $30 = 15 million. I think they had numbers higher than that too, and if they had 1mil paying $15 = 15 mil). That being said, they are making money which is what the investors want to see.

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Selenial
01.20.2014 , 10:48 AM | #29
Quote: Originally Posted by Legolose View Post
Look where your getting your info from Gamespot !!!!, They have messed up everything this year from trying to fix a sight that didn't need fixing to giving false ratings to games that never been heard of just because they are giving a few bucks to give good reviews and ratings so come on find a different sight or at least show me several sights that post these numbers before posting this plz
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TUXs's Avatar


TUXs
01.20.2014 , 11:18 AM | #30
Quote: Originally Posted by ninjonxb View Post
But considering if they are still sitting around half a million subs.
The last time that was stated was shortly after the Makeb expansion...I quite highly doubt that's anywhere near accurate still.
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