Please tell me that you have a general story arc for where you want this game to go. You have a couple thousand years (of sw time) to play with. Please do your best to keep this game around with a coherent plot. Don't just use the game up by trying to squeeze as much money from players as possible and then shut down servers when they get fed up and leave.

In terms of TOR, you basically have up to the point where your characters start to, uh, advance to another age group. That said, I do hope they develop the story over a long period of (real world) time, because, like you said, there's a lot of breathing room (more than That Other Star Wars MMO had) for things to develop long after our characters have moved on. But I would hope they build on the Galactic War a little more - right now most of the advanced content has been dealing with everything but the Republic and the Empire's struggles against each other.