What do I get as a subscriber award - I already have Shae and Nico!

It seems the issue some people have here is that they assumed the rewards for participating in promotions were "one-time only," and that the rewards would never make another appearance and be offered to players again. In actuality, the rewards were never intended to be permanently exclusive and it was never stated or implied they would be.

Being a loyalty reward doesn't automatically make it a permanently exclusive reward. If you earn the reward, great, you got it and don't have to worry about paying anything the next time it's offered. You will have already earned the reward, and much sooner than everyone else I might add.

No one is being cheated, but people still lose their minds at the thought they won't have super-rare unobtainables on their characters anymore, even though there was no reason to assume they would stay super-rare unobtainables to begin with.

Having said that, my personal view is that only companions, story chapters, or anything relevant to a character's in-game story should be made available again. Promotional armor sets, titles, pets, toy items, etc., are generally suitable rewards to remain exclusive to those who earned them at the time.

It wouldn't be the worst thing in the world if a certain promotional armor set or pet made a reappearance eventually, but for the most part, I think keeping that kind of content exclusive is a fine thing to do.

If having permanently exclusive loyalty rewards is so important to you, then please enjoy all the other cosmetic rewards that will never, or are extremely unlikely to, be made available again.

Nico was part of a multi-month offer leading into 4.0 where subs got a duster, pistols, speeder, and Nico, plus the promise of an adventure while playing HK-55, and THEN only if they had a continuous subscription over several months. (There was even a huge forum controversy when people discovered that they weren't getting Nico because they missed a sub deadline.) That's where a lot of the outrage is coming from now, as players that had to sub for multiple months for a companion "reward" watch others get the same companion (advertised as "exclusive") for subbing for one month.

That's great for everyone who doesn't have Shae or Nico but it also punishes those of us who already have these two companions. We are denied a subscriber award. Not a great way to award your loyal customers BioWare! I think for those of us who already have Shae and Nico that we should get an exclusive companion or even two... I would even be happy with only one special companion, like maybe our original jedi master or satele shan, etc? Depending on your class. I want a subscriber award to be equal or even better than the combination of both Shae and Nico. This is the only fair option.

These companions are offered as April subscriber rewards yes?
There are subscribers that already have these companions so, what are those subscribers getting as a reward?....Nothing!
Just because we had these subscriber rewards two years ago/one year ago doesn't mean we shouldn't get a subscriber reward now, does it?

Yep, they were One-Time Only, non-repeating rewards that are now being repeated.

As I predicted in all of those "Give us X companion" threads: Those that already have will feel slighted. And rightfully so.

Besides, 2-3 years of having an exclusive companion should be reward enough in itself. Wanting to make it permanently exclusive is just saying that you don't want others to have it. It doesn't affect your gameplay at all if others get the same reward, so don't worry about it.

Also, I'm not sure you're correct on that. I believe Nico was offered to those who were subbed during the month of August in 2015. It didn't have to be a continuous subscription from other months, that was only for the HK-55 bonus chapter.

So, this new promotion offers both companions for a whopping $15 cheaper than they were 2-3 years ago. Consider that $15 going towards having the companions before everyone else and as insurance in case the companions were never offered again.

The reality is, EA/Bioware have the right to decide how valuable their products are and how they want to price them. You agreed to their terms before you started playing, as did we all. You can make incorrect assumptions about how a reward is being offered and complain how unfair the pricing difference is, or just enjoy the game and be happy for those that can now access the rewards as well.

Besides, 2-3 years of having an exclusive companion should be reward enough in itself. Wanting to make it permanently exclusive is just saying that you don't want others to have it. It doesn't affect your gameplay at all if others get the same reward, so don't worry about it.

#1 - Final Chance to get Nico ... before the closing date of this promotion
#2 - Final Chance to get Nico ... forever

That's at least two ways of reading it. You clearly read it as #2 making you just as guilty of "adding words to change the meaning", because that's what you're doing, too. You read and added the 'forever' for yourself, because that is what you made of it and hoped for but that is not what they actually stated, either.

#1 - Final Chance to get Nico ... before the closing date of this promotion
#2 - Final Chance to get Nico ... forever

That's at least two ways of reading it. You clearly read it as #2 making you just as guilty of "adding words to change the meaning", because that's what you're doing, too. You read and added the 'forever' for yourself, because that is what you made of it and hoped for but that is not what they actually stated, either.