Hate to bring this up again... BUT..

A bit idealistic on your part IMO.

but I get it.. you are complaining about bad communcations by Bioware being why people don't feel appreciated with appreciation gifts. Note: this has been done already.

It's gaming community. No matter how good the communications from the devs is... it makes very little real difference really. I'm serious here. The difference in forum behavior is driven by the nature of the players, not the communications quality of Bioware. The forums over the last 6 months is proof of this. The forum readership always has a minority of members who can and will conflate mouse farts into thermonuclear events. It's generally a revolving door of such members as many are here for a few months to vent on their way out the door... but yeah.. we have a few professional dis-affected as well that stay and complain no matter what.

And ironically enough.. the complaint crowd loves to use "communications" as the cure for all their ills... when we all know that is not true at all.

Are you new to MMO gaming forums or something?

Entitlement at its worst.

If you feel like the product doesn't meet your demand then be a better consumer and decide how to spend your money.

You are using a typical framing bias by creating a problem from your reference point when in reality a problem doesn't really exist. It is your perception of value and one that can easily be solved by being a better consumer...

OR by accepting the reality that you ARE happing with the product but you just want something else for your money...which would be classic entitlement.

What a baseless response to the post.

Funny that you suggest I should get a career working for a game pub or similar, i actually used to work for one, that created a SW game no less you might even have played it on the 360/ps3/PSP or DS...

So i enjoy debunking that straight off the bat.

Secondly my issue is with the community and the comms BW would share with it.
My issue is not with my sub and my post content seems grounded there is no bias at all and to deny a problem exists when so many people have stated their dissatisfaction with this particular issue shows a real ignorance.

The sad part is communication isn't really want they want. Communication is the buzzword the most frequent complainer throw around to make mask their true intentions.

What they want is someone to just tell them what they want to hear...which isn't going to happen in most cases.

I agree with this but it makes no ends, the customer should be appeased where possible.

Sometimes a business fails to do this and other times it succeeds.

On this occasion Bioware failed surely with a lack of comms, perhaps a misleading comms, perhaps no comms at all whichever way you look at it, there was alot of discontent and that is an indicator that they didn't meet expectations.

Once again, VOICED customer expectations are good, they ensure that the product/business provides what they promise and when they promise.

To void that is a terrible mistake.

Reading the replies here..

It seems like most of you guys either don't understand the purpose of the thread or you choose not to.. just being honest.

Unsubbing to prove a point is actually a good way of telling a business that you're not happy with their methods/quality of product or service, sure.

However, if we think about how that data is analyzed by a company, it is statistical analysis that likely leaves Bioware with little to no indication for the reason for loss in revenue, sure they can make assumptions....
i.e unsubbing is not the best way to improve a product or service in truth and frequently this form of analysis offers only trends..

When we take a look at the forums and we see people talking, communicating, this is a form of quality data, when it is analyzed it is what we would call Qualitative data, that is opinions and such.

My point is that, communication is equally as justifiable a reason to show your discontent as is to unsub, except that with an unsub you leave no reason, no reason for Bioware to understand why and no benefit in any way shape or form to the community you leave behind.

To address the issues with guys in the thread saying "what would you have wanted in a gift?" etc..

I didn't want a gift, this is not the point of the thread, the issue lies in communication and Biowares ability to maintain a happy community through coherent and clear messaging, on this occasion, it is obvious in this they fail.

Now, back the idea of managing expectations and gifts.. Tauntaun and such for subs.. Cool idea actually, we don't need to know it's coming, just bring it on and subs will smile at their screens. It's a small gesture but occasionally that's all it takes right?

I don't believe subs need to know that BW are going to show them appreciation in advance at all - in order to feel appreciated, surely the best gifts come without expectation and with surprise!?

But yes, back to my OP, I would like to see BW come here and address this issue of comms, just saying..

I'm sure Bioware have figured this out already now.. and it's something they are/will be working diligently to avoid in future - I sure hope so

Because after all - I'd much rather be in a community with happy/happier subs than not.

Lemme guess...you don't have a job that deals with customers right? (retail/fast food doesn't count)

I'm almost positive the second thing was intended to be the 50% off of first in-game purchases of CC; though as it was stated they ran into technical issues. As long as we're still getting that deal at some point I don't see what the fuss is about. It'd been nice had they been able to work it out for the end of July, but I don't see what the problem is otherwise. I guess you could argue lack of communication, and there's already several threads doing just that, so no real need for another.