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Consolidated Post: APAC/Oceanic Server Concerns

STAR WARS: The Old Republic > English > General Discussion
Consolidated Post: APAC/Oceanic Server Concerns
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Icykill_'s Avatar


Icykill_
03.26.2013 , 10:08 PM | #3921
Quote: Originally Posted by Nommaz View Post
*sigh, yesterday fleet at this time 90 people (outside of peak) today 49... (on Dal)
Good Job BW Good Job
THIS ^

Way to drive the customers away BIO

PLEASE SIGN

http://www.gopetition.com/petitions/...em-into-1.html

PseudoScience's Avatar


PseudoScience
03.26.2013 , 10:09 PM | #3922
Quote: Originally Posted by -IceHawk- View Post
Declaring that EA is completely in the wrong, fundamentally "evil" and "inhuman" and has consistently lied to APAC, or that there is no realistic foundation for this decision go beyond expressing dissatisfaction for being merged into a non-local server. .
That is just a strong reaction from an angry community. EA should take some heat for this. The APAC community has been treated us like second class citizens since beta.

Limited access for APAC players in beta
Classed as "red zoners" at launch and made to wait 3 months for the game to launch in our region
When the character slots increased on NA and EU servers to 12 slots we had to demand we get that also
EA ignored the population issues for months and compounded the problem so more and more people left
Now they are shutting APAC servers down

When EA has this track record with our community you wonder why they get this strong reaction and why the population ran for the hills in the first place. I appreciate them giving us local servers but they are taking that away.

I get that you don't have a vested interest or don't really care but all I'm saying is to get some perspective, you're not on EA's payroll so don't act like it.
APAC

-IceHawk-'s Avatar


-IceHawk-
03.26.2013 , 10:10 PM | #3923
Quote: Originally Posted by SleepyKing View Post
Neither you nor I nor anyone else in this thread has insider knowledge of the costs of running the APAC servers, nor of the revenue acquired from those customers through subscriptions and sales.

I'd be willing to bet, however, the total revenue from APAC customers exceeds the cost of running the servers, and that the calculus from EA is not "it costs more money to run these servers than we're making from these customers," but rather it's "we can move these customers to the US and save on server costs without any loss of revenue."

Okay, they'd be idiots to think that there wouldn't be some blowback from the move, but they probably think that their most valued customers - the ones who both subscribe and pump money into the market - are dedicated enough to stick with the game no matter what. At least anecdotally, I can say that isn't true. Large swathes of both my imp and pub guilds have announced they're quitting if the move takes place, including some of the most dedicated players. That will have secondary effects, like raid groups dissolving and more players quitting.

If I were to make a prediction, this will go down as another dumb-*** move from a company that has a serious track record of them. Maybe people won't quit in the numbers that it currently seems they will, but EA is taking a gamble here, made by bean counters who don't really get why and how people play the game.
Agreed; A point I made in another thread is that we are not looking at an issue of marginal profitably. What we are looking at is an issue of ROI-thresholds and the plan for long-term viability in this title.

Quite frankly I bet EA already has an APAC-attrition number built into their projections.

Whatever the detailed internal analysis came to fundamentally EA has determined their long-term strategy for this game to return the expected ROI does not include investment in localized APAC servers.

They retain those subscriptions they can, moving them onto existing and therefore fixed or at least budgeted cost NA servers, and make the title a little leaner and centralize their player base on only two-sets of continental servers.

Icykill_'s Avatar


Icykill_
03.26.2013 , 10:12 PM | #3924
Quote: Originally Posted by uteboy View Post
well, the current line is "they listened to us, and came up with merges to na for the best playing experence"

if they came out and stated that it's not economically viable to run apac servers, then so be it. I'd at least respect them for being honest. But as long as they continue with the "we listened" line, we're perfectly justified in pointing out to them that they really really didn't.
peace is a lie... And bio are lying to our faces... So we are passionate...

Jinsali's Avatar


Jinsali
03.26.2013 , 10:12 PM | #3925
Quote: Originally Posted by jackdaley View Post
Very Doubtful...

But again this whole thread/arguement is a invalid anyway because we're finally getting moved to Servers with A HEALTHY POPULATION!
3pm Sydney time..
school just finished..so kids arent home..
dayshift workrs who start at 6am probably are, but are most likely having a drink
office workers still at work.

Numbers Imp side
Fleet 53
Korribaan 35
Hutta 11
Dromund Kaas 45
Taris 11
Hoth 14
Corelia 4
Ilum 5
Quesh 2
Tatooine 11
Balmora 24
Alderaan 18
Nar Shaddaa 16
Voss 13
Belsavis 18

so a total of 286 ppl online during non-peak hours excluding people doing ship missions, Warzones and flashpoints.

Seems like a lot more than you reckon than are on during peak times.

DaftVaduhhh's Avatar


DaftVaduhhh
03.26.2013 , 10:13 PM | #3926
Quote: Originally Posted by -IceHawk- View Post
Electronic Arts has one of the worst brand-images in the entirety of the gaming community, in fact I have difficulty thinking of another company that is as equally reviled by its own customers as EA.

And to put it bluntly; why would EA care about brand image in a marketplace they have just left?

The APAC decision will have little to no bearing on its NA or European marketplaces.
Right off the bat, you have failed to understand what I am implying as a strategy. This is a low cost, potential PR boon that can fly in the face of consumer opinion on EA. Right now people begrudgingly hand their money over to EA because they control key licenses and the odd successful bit of IP. Fifa, Madden and a host of other sports franchises speak to that.

I actually remember a time when they were recognised for fostering creativity and pushing forward as a market leader, rather than a massive cash cow with monopolistic properties.

Quote: Originally Posted by -IceHawk- View Post
Are you referring to the post in which you referred to EA as a failing company and described the lack of content as indicative of a refusal on EA's part to go further into investment for development?

Yeah, I felt you fundamentally described the financial fear of EA investors to convince them not to continue low-ROI investment sufficiently enough that I need not add to it.

I mean, you do realize that arguing EA is a failing company that just put itself through a financial panic over a failing AAA title that was not living up to expectations of ROI is actually a logical extension of the reasoning behind closing low ROI-marketplaces like APAC...

You fundamentally agreed with me in a poor attempt to invalidate my argument, so I let it stand.
There's a reason why investor concerns should always be looked at with a pinch of salt, the least of which is to do with the fundamentally understood semi-strong efficiency theory of markets. A lack of corporate transparency, which EA is renowned for, causes a slump like you describe. What's worse is that some of the people in charge of the purse strings appear to lack an understanding of the industry as a whole, and cling to AAA products exclusively, which defeats the point of even being in a creative space.

I'm not advocating throwing caution to the wind, but only churning out carbon copies is quite clearly killing brands and development studios the world over in this space, and EA is naive enough to think that this alone is a winner. Relying on investors who more often than not are advised by people who have a rudimentary understanding of the underpinning of such markets when they are not based around traditional resources is a doomed prospect.

Attempting to offer an educated summary to these investors would serve them well, but they fail to offer this here, and they fail to offer this in general. They talk the financial language with little colour in the way of industry speak and knowledge. A total disconnect from the production line to corporate dooms any company, and that is what you are witnessing.

Quote: Originally Posted by -IceHawk- View Post
All very good questions I would assume EA has taken into consideration.
And considering that after all of these concerns, and the obvious consequences this move would have on the APAC subscription base, that EA is still shutting down the servers and leaving the marketplace should tell you all you need to know about the in-house answers...
I feel like we don't have all the answers required to see this logic, and myself and many others simply wish to hear/see more. I think if the answers were as simple as you claim, they would have outright said it's not financially viable.

What stuns me is that both you and they think there is something of significantly greater return to be done with the resources.

Quote: Originally Posted by -IceHawk- View Post
So in short, your argument is that EA has badly mismanaged its own financial planning, failed to properly invest in the APAC marketplace, and despite the obvious issues with the tact they have chosen have decided this makes internal (ie: financial) sense for the company as it clearly is not prioritizing the best interests of the APAC players themselves.

Yeah, you totally disagree with me and disproved my analysis.

Good work.
They have shown an inability to dissuade themselves from maximising the bottom line within a 6 month window, because apparently every last penny counts to investors on a quarterly report, even when you can more than adequately account for budgetary increases.

Basically what you're implying repeatedly is that the APAC servers are making a staggering loss, and the metrics point to people pouring into NA servers any way, so let's boot off the last 10,000. How were they making money before? Were they projecting these three servers would be constantly full, even when there had been no new content for 5 months?

How stupid are these people? How stupid are you?

jackdaley's Avatar


jackdaley
03.26.2013 , 10:14 PM | #3927
Quote: Originally Posted by Jinsali View Post
3pm Sydney time..
school just finished..so kids arent home..
dayshift workrs who start at 6am probably are, but are most likely having a drink
office workers still at work.

Numbers Imp side
Fleet 53
Korribaan 35
Hutta 11
Dromund Kaas 45
Taris 11
Hoth 14
Corelia 4
Ilum 5
Quesh 2
Tatooine 11
Balmora 24
Alderaan 18
Nar Shaddaa 16
Voss 13
Belsavis 18

so a total of 286 ppl online during non-peak hours excluding people doing ship missions, Warzones and flashpoints.

Seems like a lot more than you reckon than are on during peak times.
Awesome can't wait for those numbers to further boost the already healthy harbinger server

Aurojiin's Avatar


Aurojiin
03.26.2013 , 10:17 PM | #3928
Quote: Originally Posted by jackdaley View Post
Awesome can't wait for those numbers to further boost the already healthy harbinger server
Remember professional help is only a phone call away. If you want, you can live an emotionally healthy life, free from the desperate feeling of being totally unloved.

Just reach out. There are people who care.
Aisev -:- Seer Sage Si'ki -:- Darkness Assassin

Jinsali's Avatar


Jinsali
03.26.2013 , 10:18 PM | #3929
Quote: Originally Posted by jackdaley View Post
Awesome can't wait for those numbers to further boost the already healthy harbinger server
wel quite obviously your a troll..but you can keep waiting because the consesus in gen chat on fleet is you'll be lucky to even get 10% of those numbers..oh you'll get the characters which will take up disk space on the server, but you wont get the players.

oakamp's Avatar


oakamp
03.26.2013 , 10:22 PM | #3930
Quote: Originally Posted by jackdaley View Post
Awesome can't wait for those numbers to further boost the already healthy harbinger server
do u have a common sense?
u do realize players live in different time zone , right?
so u wont get much boost at ur peak time.
English is not my first language, still working on it.