As Makeb will never get released ... how will I get my money back

The established goal pre-launch was 1 million subs.

The internal desire might have been WoW level subscribers. However, everything EA and BW (when it still existed, sorta) ever said was if they can get a million subs, they'll be doing well. Development management even went as far as to say they weren't targeting WoW level subscribers.

That said, yeah, the game did go from 2M sales to under 1M subscribers (probably way under; we'll never know because EA doesn't want us to - and what does THAT tell us, hmm?) to everything being dropped to switch to F2P in a matter of MONTHS.

That, my good readers, is certainly one way to measure "failure" in the world of MMOs.

That they've pulled it out of the nosedive is actually a testament to their resolve and a decent read on the market. They knew they couldn't make a game worth 50 cents a day to enough players to support it so they did something else and it did save the game. So far.

No one's trolling; these are facts. You don't like them because you're a fan boy, period.

then i assume you will be letting your sub run out and no longer play the game...or are you going to continue subbing and paying out money for what you think is a failed game. Maybe we should screen shot and check if your still a sub holder in a few months because if the game is just that much fail in your eyes I cannot see the logic of you wanting to stay around any more.

If it really is that bad you can cancel your sub at any time.

So they didn't reach WoW numbers..who honestly cares. Wow is a one time off enigma for a mmo and considering the sheer volume of competition in this game genre i think Swtor holds its own now quite nicely. They set a lofty goal and didn't reach it, the goal to get sub numbers that equalled or rivalled WoW was basically unachievable anyways and most people knew they were not going to achieve beating Wow before the game was released.

You're a fan boy. You can't see the truth because you don't want to.

Everyone interested in business and not fan boys.

That's not true at all, Activision is a huge company with literally hundreds of games. Do a little research before you make blatant untrue statements

Congratulations, you won! Here's your prize.

Are you counting the staggering number of asian gold farmers?

You can't compare the gross health. You need to compare the relative health of the divisions. Large companies live and die by "return on investment". EA's cash cows are their sports franchises (FIFA, etc.) which have phenomenal ROI.

MMO's are attractive because they generate huge gross revenues but what many people fail to understand is there are significant operational expenses involved. For most companies the net profit exceeds what their non-MMO titles can generate. This is not true in EA's case.

Ignoring terms of their contract with LucasArts the future of SW:TOR likely depends on if EA has saturated their other markets or if they can get better ROI from funding a different project.