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Should cartel armor sets be Bound to Legacy: You decide.

STAR WARS: The Old Republic > English > General Discussion
Should cartel armor sets be Bound to Legacy: You decide.

Tim-ONeil's Avatar


Tim-ONeil
11.08.2012 , 04:35 PM | #131
Quote: Originally Posted by ripster View Post
You didn't come to any conclusion. You started at the conclusion and justified it with a faulty assertion: that EA/BW is smart. Now I'm not saying that the people doing the work don't know what they are doing, I am sure they are smart and smart people change their minds all the time. Just because they came to an initial conclusion, or at least presented this based on some conclusion, does not mean that it is the only or the best conclusion. I'm not saying I am right either, but for the sake of discussion I just pointed out how BoC could discourage people from making further purchases, especially purchases that are the cost of one months game time.
That's not how things work in reality. Look at it from a logical perspective.

Sometimes in life people explicitly explain the why behind the decisions that are made, but most of the time they present their conclusion only. If you are an opinions based person you'll start at the conclusion and make a judgment of it based only that statement. If you are a logic based person you'll want to see how they reached their conclusion and then decide if you agree or disagree with the conclusion itself.

In this case the cartel shop is intended to drive revenue through vanity purchases. I'm not focusing on the unlocks or recurring content purchases like warzones passes, just the vanity cosmetic ones because that's what we are talking about specifically.

These purchases are impulse buys and much less restrictive than current armoring offered in the game. They have a unique look available ONLY at the cartel shop and they can be used with ANY class. This makes them highly desirable and ripe for repeat purchases at full price because members have up to 12 characters that could use these items. These types of vanity impulse buys are very attractive and among the higher priced items in the shop as well for that vary reason.

So how did they come to this conclusion they should not be bound BOL? They have data from other EA owned titles with micro transactions, have hired people that have worked in the F2P monetizing industry, and know the psychological profiling of gamers they so are in a pretty sound position to estimate how much revenue this can generate.

The model isn't about future purchases in the way you present, it's about impulse buys and creating a reason to have to purchase multiple armorings after they become bound... because it's all tied to revenue. What you are offering is called a red herring because it's skirts that main issue (loss of revenue through discouraging repeat sales) by introducing a side argument that doesn't refute the original argument.

You've shown in your example a situation which you believe will increase sales by allowing the movement of the bound armor to another character so the person can purchase a new armor. Instead what happens is Bioware is trading the transaction you'd make on the character being mailed the armor for the new one that you purchase. There's no gain there. If you really want it you'll buy both and they win. If you don't buy the second one, their transactions are equal to your proposed model and they still win. They know this about us. We know this about ourselves.

That's how I see it from a logical business view.

TL;DR: Look at it from a business perspective, not a player perspective.
Rhèy Phin
Kýló Nemonica
The Ren Legacy Server: Ebon Hawk US/EAST

BenjaminminU's Avatar


BenjaminminU
11.08.2012 , 05:09 PM | #132
Definately Bound to Legacy. Everything should be bound to legacy.

Especially with those accursed mystery boxes, what if you get something awesome and its on the wrong character.
"Declaration: Assassination protocols active. Greetings, master" - HK-51

Sotof's Avatar


Sotof
11.08.2012 , 05:26 PM | #133
Quote: Originally Posted by Tim-ONeil View Post
Non logical post that is self serving is obvious. You have zero idea what is bought and what isn't so it's a strawman argument.


People buy things because they are desirable. People also want these to be BOL because they have already decided that they want the same look on at least 2 characters. That will drive them to purchase it twice
I find it funny how you go about to try and lecture me in such a silly manner. "YOU DO NOT KNOW WHAT PEOPLE WANT, I KNOW WHAT PEOPLE WANT". Seriously, try to make a coherent argument without going ad hominem. Yes people buy things because they are desirable, and guess what... BoP items are not very desirable. Even a blind man can see that. BoL on the other hand would be extremely desirable by comparison. Your idea that people would buy these things twice is simply laughable. They would not. They would buy it once if buy it at all.

Lastly this has nothing to do with being self-serving. I am going to buy -one- item for RP, but it will only be for one character. You know why I am going to buy it? Because customization is **** in this game.
Quote:
Bottom line is that people want to make sure they don't make repeat purchases on items they want to have on multiple characters which is completely in opposition to the goal and model of the cartel shop.
Of course they do. And no it is not in opposition to the cartel shop. The cartel shop has one goal: Get money. If it is most profitable to sell legacy items, then that is what it should sell.

Daeada's Avatar


Daeada
11.08.2012 , 05:29 PM | #134
Quote: Originally Posted by BenjaminminU View Post
Definately Bound to Legacy. Everything should be bound to legacy.

Especially with those accursed mystery boxes, what if you get something awesome and its on the wrong character.
Then you wait for it to unbind, send it to the right character, and go on about your day. As said in the post above you, unique cosmetic outfits are not bound to legacy because people will impulse buy them, and they are very good for repeat sales to a single person if they like the look. That is exactly why they are not BoL.

Quote: Originally Posted by Sotof View Post
Of course they do. And no it is not in opposition to the cartel shop. The cartel shop has one goal: Get money. If it is most profitable to sell legacy items, then that is what it should sell.
But it isn't the most profitable, because there is a cap to how much money they could make from a single account if the outfits were legacy bound. By not making them legacy bound, they could potentially sell 1 or 11 more of a given item to a single person
.

Tim-ONeil's Avatar


Tim-ONeil
11.08.2012 , 05:35 PM | #135
Quote: Originally Posted by Daeada View Post
Then you wait for it to unbind, send it to the right character, and go on about your day. As said in the post above you, unique cosmetic outfits are not bound to legacy because people will impulse buy them, and they are very good for repeat sales to a single person if they like the look. That is exactly why they are not BoL.



But it isn't the most profitable, because there is a cap to how much money they could make from a single account if the outfits were legacy bound. By not making them legacy bound, they could potentially sell 1 or 11 more of a given item to a single person
You totally get it. That's refreshing to see.
Rhèy Phin
Kýló Nemonica
The Ren Legacy Server: Ebon Hawk US/EAST

Sotof's Avatar


Sotof
11.08.2012 , 05:39 PM | #136
Quote: Originally Posted by Daeada View Post
But it isn't the most profitable, because there is a cap to how much money they could make from a single account if the outfits were legacy bound. By not making them legacy bound, they could potentially sell 1 or 11 more of a given item to a single person
Not every one of those characters are going to want to use that item. You are not looking at 11 potential characters, you are looking at 2-3. The chance that someone would buy the same cartel item twice for two different characters is very low, it would have to be a great looking one. Couple that in with people who don't want to waste their money on something as inferior as a simple BoP item and you got a bad money-making recipe. BoL makes the items a lot more desirable, pushing those people who might not be customers with BoP to be customers. It also makes sales of several different items sets more likely and feasible for a customer, where as a BoP item would be out of utmost necessity.

Mowermanx's Avatar


Mowermanx
11.08.2012 , 05:45 PM | #137
Quote: Originally Posted by Daeada View Post
But it isn't the most profitable, because there is a cap to how much money they could make from a single account if the outfits were legacy bound. By not making them legacy bound, they could potentially sell 1 or 11 more of a given item to a single person
I know what you're saying, but 11 more or the same outfits? really?
I dont think they though about it at all, the fact that most stuff is BOE sort of makes the BOL argument redundant.

Tim-ONeil's Avatar


Tim-ONeil
11.08.2012 , 05:57 PM | #138
Quote: Originally Posted by Sotof View Post
Couple that in with people who don't want to waste their money on something as inferior as a simple BoP item and you got a bad money-making recipe.
This is an opinion statement where you just made a value judgement for another player, that's a loss of the argument since you lost objectivity. And that statement is still not applicable here anyway.

The model is about potential revenue. Desire for the appearance and it's use as an adaptive armoring can be used on any character will vary from person to person so that's not what they are concerned about. If you want it you will purchase it. Once you make that justification that you can purchase it they want you to be able to do it as many times as you like. What you keep suggesting is exactly why it's not offered. It's the perfect counterargument showing why you'd limit your purchases because you can move that armor around. Make no mistake though, that armor isn't on there for that purpose, it's there to get you to pay for it on every character you wish to use that model or another version they have for sale.

Bottom line is it's not about you, me, or any other single customer. It's about revenue.

I'm going to leave this thread now. I've explained the why of how this works in post 131. If you choose to be disappointed when you read that I'm sorry. No one has to like it but that's reality and this is a business.
Rhèy Phin
Kýló Nemonica
The Ren Legacy Server: Ebon Hawk US/EAST

HerrAwesome's Avatar


HerrAwesome
11.08.2012 , 07:10 PM | #139
I agree. For their price they should be bound to Legacy. Either make them cheaper or legacy bind them. I won't spend any more money toward SWTOR if it remains the same.

Sotof's Avatar


Sotof
11.09.2012 , 03:12 AM | #140
Quote: Originally Posted by Tim-ONeil View Post
The model is about potential revenue.
It is. I do not disagree with you on that. It is just you do not seem to understand or comprehend how these things work.