EA COO (Peter Moore) maintains confidence in BioWare

Some decry that EA has lost confidence in BioWare, citing the studio's difficult year that included the less-than-hoped-for performance of Star Wars: The Old Republic and that the move to free-to-play later this fall is a sign of failure. EA COO Peter Moore, however, directly refutes that saying, "They're doing great."

Moore continued by giving EA's take on why SWTOR didn't do as well as expected, explaining that the world of gaming changed between the time that project started and now -- a shift from subscription-based to F2P. He then pointed out that changing business models was directly related to the desires of the player base stating, "We do exit interviews. When people say I'm churning out, I'm going to step away for a while, we ask them why. Forty percent of people said, I just don't want to pay $15 a month. I love the game, but I'm just not into the subscription business."

EA President Frank Gibeau first revealed the 40% sub-related departure rate in a previous investor call.

Lol, "they're doing great!"? Wow, what a bunch of ignorance. If all he thinks that it was the subscription model that put a dent in this game, you've got to be s**tting me.

This game is hemorrhaging players very fast for so many reasons—just look at the Unsubscriber's Thread. I, for one, blame that this was going to be an on-rails, story-driven and themepark MMO with absolutely no sandbox features and boring (and grindy) side-quests. Pretty much the only reason to stay and play is because of the 8 stories, but leveling up and alting is grueling for many of us and since it's tedious many players may not even make it past 2 stories (like I have). Not everyone wanted to experience the "Story Pillar", and was looking for more difficult, rewarding PvE content or more diverse, and ever-changing PvP whether it was instanced or Open World.

I came here for the PvP and I'm highly dissatisfied with all of the CC and stuns that are put into some of the classes and are basically a requirement to live. EA didn't learn from WAR, and too much CC and stuns has given this game the moniker, CC Wars: The Stun Republic. Even the Resolve System here needs a check, and EAWare can't even properly balance classes. Sages/Sorcs got burned to the bone, and PTs and Marauders still need their nerfs.

I'm sorry, but this game's subscription-based model was not the reason it "failed to live up to its hype". Again, that's a bunch of pure ignorance and it clearly is shown if you go to the Unsubscriber's Thread.

PVP is a really minor thing, LOTRO is one of the more sucessful MMOs out there and it's approuch to PVP basicly amounts to "go sit in your box" as for a lack of sandbox features if you expected this to be SWG 2.0 it's not BW's fault.

PVP is a really minor thing, LOTRO is one of the more sucessful MMOs out there and it's approuch to PVP basicly amounts to "go sit in your box" as for a lack of sandbox features if you expected this to be SWG 2.0 it's not BW's fault.

First sensible post in this thread, IMO.