If SWTOR lost 70% of its subs.....

What do you mean If? it already has lol. I'm happy with it though, and as I'm the person who pays my sub, thats all that matters

You invalidated your own post in the first half of a sentence.

Most impressive.

Hi you dont know what EA is doing to BW right now. The same thing happened when Warhammer failed. Customer service was gutted right away. The dev teams were either fired or moved to another project (SWTOR). The overall game play didnt change it actaully got worse each patch they put in due to breaking everything. In the end EA pulled the plug on pretty much everything, they put in content that was already created to keep subs, they pulled content they couldnt fix, they screwed up on almost every aspect of balance in the game. So does this kind of sound familiar to whats going on right now? We dont know if EA is trashing the dev department right now. All I know is they are still down about 100 million and they need another 6 months to break even or to make a profit.

I didn't say or imply that it was a good thing. As an analogy, let's say I spend $10 on peanut butter and bread and plan to make money selling peanut butter sandwiches. And let's say that I can make 10 sandwiches from that original expendature. In order to break even, I need to sell those 10 sandwiches for $1 each, but I want a small profit so I add $0.10 to each for an expected gross income of $11. $1 profit, YAY!!.

Now let's say that only three people show up to buy my sandwiches. Do I close up and go home, refusing to accept the $3.30 from the three people who showed up? That would be stupid, would accept the $3.30 and do what I can to ensure that those three people continue to buy more of my sandwiches, and the changes I make could very well bring me more customers.

Now let's say that those three people ask me to add jelly to my sandwiches. As long as those three people are willing to continue buying my sandwiches and it costs me less than $1.10 to make each one, I'll continue to make a profit above the CURRENT expense. I would hope to someday see my original $10, but it's already gone and future decisions should not take it into consideration AS LONG AS the amount of money I CURRENTLY bring in is not less than the amount of money I am CURRENTLY spending. My profit margin might be lower when I add jelly, but my net income could easily increase with more customers who like jelly AND my product would improve.

No one is saying that losing subscriptions is what BioWare was hoping for, but it would be asinine to scrap the whole thing and go home crying. Some people, not necessarly the individual whom I have quoted, are implying or openly stating that SWTOR is dead and BioWare should pack it in because only EIGHT HUNDRED THOUSAND subscription remain active four months after release. When the time comes to consolidate servers some will scream "FAIL!! SEE I TOLD YOU!!" But the game will go on and those of us who stay with it will get jelly to go with our peanut butter sandwiches

This + 1000.

You agree that people care about subs too much?

Believe me, if you're stuck on a low pop server, yeah, it does matter, because you have to constantly ask yourself if this dead, empty game is even worth paying for or continuing to play if the situation continues to get worse and worse. Server transfers are great, but they're just medicine to prolong the inevitable if something positive doesn't begin to happen in terms of interest in the title.

First expansion will make or break this game, just like Burning Crusade made Warcraft and Godslayer broke Conan.

I like what you did there MetalGearYoda.

Solid Snake has taught you well.

Without large sub numbers there will be no production of new content!
Love this game, but BW needs subs to improve the game.

The overall sub numbers I mean - shoot.. chill out bro, I wasn't taking a stab at your Jedi with my online Light Saber.. I was merely saying people are obsessing over the numbers a bit too much.

1.3 million paying subs is an whole bunch of people, even 1 million active subs is still great.
I also agree that servers need to be merged though, as the thought of grouping with no-one around is more depressing than a Dagobah Bed & Breakfast... too much swamp, not enough bacon.

Also, I agree regarding the first expansion - let's hope it's a doozy.

Number of subs = more people to play with.

When all of those subs get cancelled for generally the same reason (Low population, no merges/transfers to fix said low population) it becomes a viscious cycle.

People tend to care about subs because it's a good indicator of what the company is doing right or wrong, but it also gives a clue to the population.

When a game such as SWTOR is having huge issues with the community about server(s) population, and then almost a million people unsub - what do you think that says about the game's current state?