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Subs down 25%

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Lord_Ravenhurst's Avatar


Lord_Ravenhurst
05.07.2012 , 05:11 PM | #591
Quote: Originally Posted by JeramieCrowe View Post
If you can't see that the very fact that TOR has retained a higher percentage of subs than almost any other MMO to date makes it successful, I don't know what to tell ya...
The wonders of a massive marketing campaign won't last forever. There was only one other MMO with so many ad campaigns and that was WoW. Or did you ever see a LOTRO, Tera or Anarchy Online ad anywhere? LOL kids do not know the powers of massive ad campaigns...

JeramieCrowe's Avatar


JeramieCrowe
05.07.2012 , 05:11 PM | #592
Quote: Originally Posted by Liquidacid View Post
lol rift never even made 1 million subs... it hit 600k at peak and then dropped

http://users.telenet.be/mmodata/Charts/Subs-2.png
Yep. Which is a 58% drop. Suddenly, 25% doesn't look to shabby, does it?
Allix Crowe - Vanguard Trooper -/- Ethavan Crowe - Smuggler Gunslinger -/- Malrath Crowe - Powertech Bounty Hunter -/- Boslo - Jedi Knight Sentinel -/- Jiao-gen Pall - Jedi Knight Guardian -/- Landen Tanarr - Jedi Consular Sage -/- Vaelyth Kinti-kaar- Sith Warrior Juggernaut -/- Oteln'erose'thu - Imperial Agent Sniper -/- Zandur Tuum - Cathar Knight

DarthOvertone's Avatar


DarthOvertone
05.07.2012 , 05:11 PM | #593
Quote: Originally Posted by RocNessMonster View Post
So much for the casual argument that the hardcores are the one's who go from game to game like locusts. Guess it really is the casuals who are the fickle ones.
Ya. I found that interesting too. This would actually point to a marketing failure on BW's part since they have been actively claiming to be targeting the casual audience all along. It would seem, that of the subs, only us hardcores really remain. A strange irony to be sure. lol
Alphanoob, Alpha-zen (among others) - Garbage S1 Champion
Ebon Hawk | Harbinger
SWTOR 4.3: It was good while it lasted. Thanks BW

Ortonic's Avatar


Ortonic
05.07.2012 , 05:11 PM | #594
While holding 1.3 million subscriptions would be a good thing for a startup MMO, we're talking about a well known franchise in Star Wars combined with the expert storytelling of BioWare. EA invested truckloads of money in to this game, and I have a feeling they are concerned about the drop in subscriptions.

On the positive side they are continuing to expand in other countries, and we could very well see an explosion of new players and subscriptions across the pond. With that being said, I'm still deeply worried about the long term success of this game. I wouldn't be entirely surprised if EA overrules here and demands that SWTOR go F2P, looking at the models of other games that were struggling before and now succeeding such as LOTRO and D&D.

RocNessMonster's Avatar


RocNessMonster
05.07.2012 , 05:12 PM | #595
Quote: Originally Posted by JeramieCrowe View Post
Ugh...TSW... no thanks. Demonic crap is a turn-off.
Your loss.
I need about tree fitty.

Genghistwelve's Avatar


Genghistwelve
05.07.2012 , 05:12 PM | #596
Some salient points actually from the shareholder presentation, for those interested:
( http://files.shareholder.com/downloa...Y12_Script.pdf )
  • Star Wars: The Old Republic was the most successful subscription MMO launch in history
    and is now firmly established as the #2 MMO in the west. The service is extremely strong
    on the operations level.
  • Star Wars: The Old Republic now has 1.3 million subscribers, with a much higher mix of
    ongoing credit card consumers, but on a lower absolute number of subs. The service is
    stable, profitable and we have strong plans to grow it in fiscal 13.
  • Full game downloads were up 76% year-over-year. Origin contributed $48 million of non-
    GAAP revenue, fueled by Mass Effect 3, Star Wars: The Old Republic and revenue
    generated from our third-party publishing relationships.
  • The 143% growth in subscriptions, advertising and other revenue was driven by the
    December launch of Star Wars: The Old Republic.

And for the official update on Star Wars:
  • "Let me provide you with an update on Star Wars:
    Through the end of the quarter, approximately 2.4 million units have sold through. In our last
    call we indicated that we had 1.7 million active subscribers, and as of the end of April we now
    have 1.3 million, with a substantial portion of the decrease due to casual and trial players
    cycling out of the subscriber base, driving up the overall percentage of paying subscribers.
    We have already launched a number of initiatives designed to grow subscriptions. The initial
    responses have been positive and we are encouraged by the gaming community’s reaction.
    In summary, we delivered an extraordinary launch of a solidly profitable long-term franchise,
    which contributed to both our gross and operating margin improvements in fiscal 12. We expect
    this title will further expand our margins in fiscal 13 as we get the full year benefit of subscription
    revenue.
    Let us give you two additional points of perspective as it relates to our current subscriber base
    and its impact on our fiscal 13 guidance. First, the current number of active subscribers, 1.3
    million, is very consistent with the original assumptions we made when we acquired BioWare in
    2008. Second, while this franchise is very profitable, it only represents a mid-single digit
    percent of our total profitability in fiscal 13.
"Your signature was recently removed for violating the Star Wars™: The Old Republic™ community Rules of Conduct. Please note that this is just a friendly reminder of the Rules of Conduct - no infraction points have been added to your account!

Comments, including signatures, that are sexual or vulgar in nature are considered inappropriate for the forums."

Valkirus's Avatar


Valkirus
05.07.2012 , 05:12 PM | #597
Quote: Originally Posted by Alexia-Moi-Voss View Post
^ page 7

this should show you that EA doesn't care about the game at all but only about the profit margin and they see it only in the single digit for their profits
Of course! Every Corp cares primarly about the bottom line figures....% of profits.
Trust is something which is earned.

Evensong's Avatar


Evensong
05.07.2012 , 05:13 PM | #598
Quote: Originally Posted by Feralasys_ View Post
RIFT is actually staying stronge above a million.
Rift, launched in spring of 2011, peaked at 600,000, is presently at around 250,000.
Aion launched in late 2008 and peaked a few months later at 4 million, but was below 3.5 million by the end of 2009, and has lost 750,000 - 1mil every year since.
Warhammer Online, launched in 2008 and peaked at 800,000 Subscribers. 300,000 by the end of 2009.
Age of Conan Launched in May of 2008 peaked at 700,000 and was down to just over 150,000 by January of 2009.
Deep in the human unconscious is a pervasive need for a logical universe that makes sense. But the real universe is always one step beyond logic.

thestormiscoming's Avatar


thestormiscoming
05.07.2012 , 05:13 PM | #599
Probably why I have spent the last 35 minutes waiting to get in a WZ at lvl 50. WTB server mergers or cross server queues.
"This is the price you pay for loss of control."

Liquidacid's Avatar


Liquidacid
05.07.2012 , 05:13 PM | #600
Quote: Originally Posted by ironix View Post
No. Now I need to go through my account.

2012/04/22 5:15 AM CLOSED $ 14.99 $ 1.80 $ 16.79 ... Wait a minute here... ***?
2012/02/19 1:57 AM CLOSED $ 14.99 $ 1.80 $ 16.79
2012/01/21 3:19 AM CLOSED $ 14.99 $ 1.80 $ 16.79

What's this? Seems Bioware is doing something tricky to my account and slightly underhanded...

Now I'm pissed off, I only just discovered this. So, I cancel my account in March. On April 16th, I get an email giving me 1 week of playtime for free. So I use that playtime to PvP. Then I get an email on April 20th offering me 30-days for FREE if I resubscribe. So, I resubscribe for the free 30 days. However, seems they CHARGED me on April 22nd, but won't charge me until June 21st now...

So... Bioware charged me instantly for the free 30-days and deferred that free time to the next month... That's kind of dirty.
actually you failed to read the free 30 day add... it specifically says it will only be given to current subscribers and will be added to the END of your current payment cycle... so to qualify you had to re-sub to have an active account which means you would be charged for that month and, as it states clearly, the free month is added to the end of your current sub... so the next month is free
"bibo ergo sum" ( I drink, therefore I am)

Teamwork is essential; it gives the enemy other people to shoot at.
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