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Rolodome's Avatar

06.25.2019 , 04:32 PM | #5
I could be wrong, but my guess based on the reports I've seen on things like time cards in the past and some temporarily going out of stock, is that sellers like Amazon are like a physical retailer in that they get a stock of the items in periodically and based somewhat on demand; they buy a particular number of keys and then sell those keys to people like you. Thus, if it's a type of key that's popular enough, it can go out of stock for a time until they go through whatever process they have for obtaining more.

I'm not sure how the profit margins would work though since it's all digital. Perhaps EA sells them keys at a somewhat reduced cost in bulk, with the idea being that Amazon has marketing reach that they don't have, and thus it's a profit for them in the long-term since Amazon is reaching people that they (EA) wouldn't have reached at all.
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