Cent Posted June 21, 2012 Share Posted June 21, 2012 http://www.gamesindustry.biz/articles/2012-06-21-stock-ticker-why-eas-market-valuation-has-crashed?utm_source=newsletter&utm_medium=email&utm_campaign=us-daily "Firstly, there's Star Wars: The Old Republic. EA's stock price went into decline after The Old Republic's launch, and hasn't recovered yet - and that timing is unlikely to be a coincidence. Expectations among investors for SWTOR were extremely high, given the game's much-publicised high development costs (which probably make it the most expensive game project ever), the strength of the Star Wars license, the track record of developer Bioware and, crucially, the tantalising possibility of building an ongoing MMO revenue stream for EA which would match the one enjoyed by rival Activision Blizzard from World of Warcraft. While it would be unfair to characterise SWTOR as a complete failure, it has certainly not been a success on the level which EA or its investors would have wanted. The game has lost 400,000 subscribers since February, and it seems inevitable that the company will be forced into an embarrassing (but probably commercially sensible) transition to a free-to-play model sooner rather than later." Link to comment Share on other sites More sharing options...
CaptRavenous Posted June 21, 2012 Share Posted June 21, 2012 (edited) I blame EA, not Bioware, for any current problems with the game. They bought out Bioware, simply because Bioware made the best games. Then, when Bioware was working on what possibly could have been, and still could be, one of the best games Bioware has ever produced, EA meddled with them, thinking in their arrogance they could make Bioware take shortcuts and meet EA deadlines without affecting the outcome of the SW:TOR product. What's really amazing, is EA still thinks it knows better than Bioware. Funny & sad. I believe, no matter what happens to EA, Bioware will survive. Maybe Lucasarts could buy the Bioware division, then give them free reign to make games the way they always have in the past, and finally do the world a favour by letting a Star Wars MMO become great. Now would be a good time, Lucasarts. EA failed you, and the Bioware stock has never been cheaper. Nuff' said. Edited June 21, 2012 by CaptRavenous Link to comment Share on other sites More sharing options...
Miragee Posted June 21, 2012 Share Posted June 21, 2012 (edited) Alarmist speculation. There are other factors to EA's stock falling, not the least of which is that the entire market is doing poor. SWTOR didn't meet the 2.5 million subscriber number EA was aiming for, so yes in that regard it's a failure. But it has kept over 1 million subscribers, which is something few MMOs besides WoW do. SWTOR is not the reason EA's stock plummeted. If their stock was solely dependent on SWTOR, the drop would likely have been minor. Regardless there is no point in trying to guess how much of an impact SWTOR has had on their stock price, unless you plan on buying EA stock. Edited June 21, 2012 by Miragee Link to comment Share on other sites More sharing options...
Y-Yorle Posted June 22, 2012 Share Posted June 22, 2012 Meh, Lucasarts has been known to push for deadlines as well with abysmal results. *couch*KotOR2*cough*. Link to comment Share on other sites More sharing options...
Captain_Zone Posted June 22, 2012 Share Posted June 22, 2012 But most surprising of all, this thread is still open! In full agreement about EA sucking, though. Link to comment Share on other sites More sharing options...
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