I just think it's taking away the feeling you get after winning a piece of gear. It makes it almost worthless for me. But I see both of your points.
The ultimate comms will only give Oriconian gear from vendor. It's already available and it's easy enough that I don't think one could feel much of an accomplishment by buying a piece or two. I mean, it's not like they are giving away the tokens for Dread Forge gear with comms.
Like it's been pointed out, I think they are preparing for the next level cap, so your main and alts and their companions are geared with that so the leveling through the new stuff is quite easy.