The way you worded it, since GSF, when using the English I learned, means in the time between GSF and now, not in the time prior to GSF.
The dry spell I'm speaking of is since last November - not inclusive of 2.7, which you appear to be quite giddy about. I'm not denying 2.7 had some content, but I also don't feel any of the content in 2.7 was anything that would make any player stay or return to the game.
Whether I like or dislike the content is irrelevant. Content is there. Quite a few bullet points worth of content arrived 6 days ago.
Housing seems to be convincing players to return. I don't know about 2.7. It's more stuff to do though, which is never a bad thing.