It won't be a Star Wars MMO, EA has the license for the coming decade.
Most likely it'll be a sci-fi sandbox game, in the spirit of SWG (minus all the mistakes) and he's counting on the SWG fans to support it.
This, pretty much.
Though I knew the "Bring Back SWG" crowd would immediately jump to the conclusion that SWG was coming back.
SWG is gone and isn't (legitimately) coming back.
SOE is just hoping that the game they're working on will appeal to people who liked the best parts of SWG's gameplay.