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Arunas
12.16.2013 , 02:15 AM | #50
You have to remember that they lost a lot of developers, including most story writers. Most of the new content were in development even before F2P, there were hints at this in leftover dialogue and such people found when data-mining the client. Some of the new content like the Czerka planet and new operations were made recently and is of lower quality.

Therefore they have two choices, hire more devs and churn out more content (but unlikely to have continuation of class stories for obv reasons) or milk more money with cartel market.

The game had 500k paying subs this May per EA report but it remains to be seen how much of this number will remain in Spring 2014 so the future of the game will be determined with their further actions that year.