I've looked up on the secret world once or twice, and the modern-fantasy element if the game doesn't pique my interest. Also, Funcom's making the new(and really, really bad-looking) LEGO MMO, which makes me question how qualified of a developer they are.
If you don't care for the setting the game obviously won't appeal to you - but it does have a great story, and the character building and combat are fun.
What genre are you looking for? Sci-fi/futuristic fantasy?