Exactly as you say. Because if there's one thing a game needs, it's more repetition and tedium. That'll make it wildly successful!
Let's eliminate the need to run those pesky OPS over and over again. Let's give every player who gets a piece of gear from an OPS an equivalent piece on EACH AND EVERY character they have or ever create. Let's give every player who reaches max level the ability to create max level characters. Let's give every player who purchases a piece of PVP gear, and equivalent piece of gear on EACH AND EVERY character they have or ever create. Let's eliminate the need to EVER do anything on more than one character. If a player does something once, all their alts, present and future, should instantly be gifted with the rewards.
After all, they already proved they can do it, and why should they have to go through the repetition and tedium?