I agree that the story could have been better, although personally speaking I think it is still better then WoW (It's not Voldemort . . .). I personally really like idea of SM Flashpoints, a mode in which you can concentrate more on the story rather then having people demand that you 'spacebar' through them. It could also be a good opportunity to see and understand the mechanics of the fight in perpetration for harder modes. I hope they are added to older Flashpoints in the future, personally speaking.
Graphics are rather opinion-based I think. I much prefer SWTOR's graphics and then WoW, even if the labs were not the best the game has to offer. Besides, graphics come very low on my list of priorities for games.
I said ''visuals''. At least, WOW scenarios don't occur in cramped hallways.