I want to see Bruce come to this thread and give another anecdote about how this relates to his wife.
I can see it now!
"I said to my wife that I really appreciate her companionship, and that I planned to get her two gifts to show my affection. The first was gift card for a store she wasn't keen on... The second... Well the shop was closed and it was late so I didn't get her anything else. She was mad... And I didn't learn a lesson."