There is a difference between being a dissatisfied customer looking for better content and giving constructive feedback and being a DBag that just puts them down while trying to explain their frustration. Turns out, polite and constructive gets noticed first, and the dbag is left wondering what just happened.
We've seen what those dissatisfied customer did right? They unsubscribed and was a loss to Bioware. Now, will this 'subscriber appreciation reward' going to keep them longer? Maybe not.