I think it's to encourage playing alts and different aspects of game.
maxed comms? go pvp.
dont like pvp? go alts.
dont have alts? go space missions.
(I am not telling you what to do, nor I'm justifying BIO/EA actions, I'm looking for possible reasons behind it)
I hear what your saying find the positive in other areas.Just really sucks when you have been alting it up for like a year and pretty much it makes you just wanna put your max levels on vacation for a week.