I think that they do indeed have a plan which is why they have been making moves. Multi-billion dollar corporations do not make moves like this without a plan. I think that they are going full-steam ahead in ushering this new era of Star Wars in. I just think that they owe it to us to at least say that.
I don't think they completely know themselves. It's a lot to digest for the company, and they're probably still sorting through all the content and projects underway to determine where they want to take things.