To not be bombarded by constant reminders that you're not a subscriber? Oh, and also to access all the things that normal F2P games already give their F2P players, like unlimited Operations and WZs. You know. Access to the game.
Here lemme edit your post.. Right so access to game as a subber means content which means I should get free barber shop. Why would i have to pay extra? Not like its a vanity item. They're crossing the line with this.