Crafting isn't dead, indeed. But endgame crafting took a big hit in 2.0. In my honest opinion, crafting should be a pillar of endgame, on par with PvP and raids. People who devote themselves to acquiring rare and universally sought-after schematics should be on par as top-rated PvPers and server first progress raiders as far as attention from developers and respect of the community goes.
Otherwise, crafting seems to be a secondary diversion, good for making some credits and gearing alts, but with fairly limited impact on endgame.
Exactly when, at any point, has crafting been anything other than a diversion or money sink in this game, with the exception of biochem or cybertech crafters?