Just my opinion but they are encouraging you to PvP by creating this area and these quests in this area. And if someone is wrecking the line (one of my favorite things to do >
then yeah it pretty much does require you to PvP to complete the quest. It doesn't reward you with anything but rep, so if you don't want to do it you don't have to. Alternatively the PvPers don't have to go do the Ops or kill the World Bosses. They created ways for both types of players to enjoy the event.
And one of the best times I've had since I transferred to this server had been trading blows with <It Burns When I PvP> in that event area. Thanks for putting up a fight guys!