1) I purchased it directly from Electronic Arts. And if you scroll all the way down to the bottom of this page? Who's icon is that?
2) You don't read much, do you? I just went on a rant about how I am not talking about Early Game Access.
3) If by 'buys goods or services' you mean the game I've prepaid for, and the security key I've purchased to ensure the security of the account... I'm pretty sure that makes me a 'customer'.
If you have a physical disc you can return to sender. If it's a digital download you signed a contract under "terms and conditions" that explicitly states no refunds.