Oh, it's working as intended I'm sure. I don't think there's any reason to expect them to reverse their decision, UNTIL it starts impacting subscriber rates and Cartel sales - $ is the only thing they care about.
By then, it'll be too late. I'm amazed that people smart enough to earn MBAs can't see that.
Then again, they're the same MBAs whose solution to people leaving because the game wasn't worth the sub fee was to remove the sub fee rather than add stuff to the game to make it worth paying for.